How Makhzangy
Became Egypt's Leading Retailer
The Makhzangy Story
Makhzangy is an Egyptian fashion and footwear retail powerhouse founded in 2016 by entrepreneur Khaled El-Shafei. What started as a simple yet brilliant idea has evolved into one of Egypt's largest retail chains.
The core concept was revolutionary in its simplicity: sell products directly from warehouse to consumer, eliminating middlemen costs while delivering quality products at competitive prices.
Today, Makhzangy operates over 35 branches nationwide and commands 1.6+ million followers on Facebook. But success required more than a good idea—it demanded smart systems, operational excellence, and the right partners.
35+
Branches
250+
Employees
1.6M
Followers
2016
Founded
The Problem
Before Tarabut's intervention, Makhzangy relied on legacy systems (Merkle) and manual Excel spreadsheets. While the business was growing, the infrastructure was crumbling under its own weight.
Siloed Data
Information couldn't flow seamlessly between departments, creating bottlenecks everywhere
Slow Reporting
Reports took days to compile, making real-time decision-making impossible
Promotion Chaos
Implementing offers and discounts was error-prone and time-consuming
Manual Expense Tracking
Excel files bounced between branches and headquarters—delays were inevitable
The Breaking Point
Expense reporting alone required an entire team dedicated to just data entry. Financial tracking took weeks. Management couldn't see what was happening in real-time across 35 branches. The company was outgrowing its systems, and growth was becoming painful.
The Transformation
Tarabut stepped in with a complete digital transformation strategy using Odoo—a modern, integrated business management platform. This wasn't just a software implementation; it was a complete operational overhaul executed in phases for minimal disruption.
Phase 1: Lightning-Fast Implementation (1 Week)
In just one week, Tarabut deployed the entire purchasing, inventory, branch operations, and expense management system. Every branch could now log expenses directly, with automatic routing to finance for review and approval.
Within one month of stable operation, general accounting and asset management were added, with complete synchronization across all modules. Real-time financial reporting became a reality for the first time.
Phase 2: Human Capital Mastery (6 Months Later)
A complete HR module was deployed with mobile app integration for attendance tracking. Salary calculations automated instantly, with overtime, late arrivals, absences, and vacation balances computed without manual intervention.
250+ employees now managed seamlessly through a single system. Hiring, onboarding, and performance tracking all moved online.
Project management capabilities were activated, transforming how new branches were opened—from planning to budgeting to execution—making expansion faster and more precise.
Result: Complete Operational Excellence
What took days now took hours. What was invisible was now transparent. Makhzangy had evolved from a rapidly-scaling company struggling with processes into a unified enterprise where branches, management, warehouses, accounting, and HR all spoke the same language through one integrated platform.
The Impact: Before & After
Operations
Before: Manual, error-prone, slow
After: Fully automated, real-time, accurate
Operating Costs
Before: Bloated with inefficiency
After: Significantly reduced overhead
Team Productivity
Before: Lost in data entry
After: Focused on strategy
Scalability
Before: Systems strained at growth
After: Ready for expansion
Decision Making
Before: Days to get one report
After: Live dashboards, instant insights
Market Position
Before: Struggling to keep up
After: Industry leader
The Success Story
Makhzangy Is Now The Gold Standard
Makhzangy transformed from a fast-growing company struggling with scale into Egypt's most operationally efficient retail chain. With Tarabut and Odoo, what seemed impossible became routine: 35 branches functioning as one seamlessly integrated organism.
This wasn't lucky timing or market conditions—this was the result of vision, the right technology partner, and flawless execution from Tarabut's team under the leadership of Operations Manager Karim Abdulaziz, who became a champion and internal consultant for Odoo systems at Makhzangy.
Digital transformation is not about buying software. It's about changing how your company works, thinks, and grows.
Makhzangy is Ahead of You
Right now, while you read this, your competitors might be taking the exact steps that Makhzangy took in 2020. They're investing in Odoo. They're partnering with experts like Tarabut. They're automating their operations. They're gaining real-time visibility into their business.
Without Digital Transformation
- Scattered data across departments
- Delayed financial reports
- Manual, error-prone processes
- Slower decision-making
- High operational costs
- Growth limited by systems
- Playing catch-up with competition
With Tarabut & Odoo
Odoo- One unified system for all operations
- Real-time, accurate reporting
- Complete automation of workflows
- Instant data for decisions
- Dramatically reduced costs
- Unlimited scalability
- Market leadership position
They think of their next move while you fall Behind !
Makhzangy didn't become Egypt's leading retailer by staying comfortable. They saw a problem, chose the right solution, and executed flawlessly. Now they're operating at a level most retailers can only dream about.
What Are You Waiting For?
Every day without proper systems is a day your competition gets stronger. Every day with manual processes is a day you're losing money. Every day without real-time visibility is a day you're flying blind.
The question isn't "Should we transform?" anymore. The question is "How long can we afford not to?"
Fast Implementation
Like Makhzangy, you can see results in weeks, not years
Expert Guidance
Tarabut's team knows exactly how to do this—they've done it before
Your Next Move
Makhzangy chose transformation. They chose Odoo. They chose Tarabut. And today, they're Egypt's most efficient retail operation—setting the standard that others now try to match.
You can be next.
Whether you're struggling with the same problems Makhzangy faced, or you can see the problems coming as you grow, the answer is the same: stop trying to outgrow your systems. Replace them with systems that grow with you.
Makhzangy proved it's possible. Tarabut knows how to make it happen. The only question remaining is: How much longer will you wait?
Take action today. Be a leader tomorrow.
Stop watching from the sidelines. The retail transformation is happening now—with or without you.